The Amalfi Bride - Privacy Policy & Data Protection


This Privacy Notice describes how The Amalfi Bride collect, use, disclose, transfer, store, retain or otherwise process your information, whether provided through the website, or acquired directly by any other means, and will be dealt with in accordance with the Law. By continuing to browse and use this website you are accepting the terms and conditions of use.



This policy explains how we comply with laws and regulations in respective countries and the General Data Protection Regulation (GDPR) and the Privacy & Electronic Communications Regulations 2003 (“the PECR”) relating to electronic communications (jointly and severally, ”the Law”). We will adhere to the Principles of Data Protection as detailed in GDPR. Your information will be:

a. processed lawfully, fairly and in a transparent manner;

b. collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes;

c. adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;

d. accurate and, where necessary, kept up to date;

e. kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed;

f. processed in a manner that takes every precaution to deliver security of the personal Data.




By providing Personal Data, including by use of this website, you agree to allow us to contact you, including by mail, email, telephone or SMS text message, in connection with our business:

a. for our legitimate interests, in accordance with current data protection regulations; or

b. on the basis of the consents you have given.



Personal Data is collected each time you are in contact with us, for example, when you:

a. visit the website

b. register with The Amalfi Bride

c. purchase goods or services from The Amalfi Bride through the website and when you provide credit or debit card details;

d. enter a competition or trade promotion run by us or on our behalf

e. provide your contact details, in writing or orally to staff

f. contact us by means such as email, text, letter, telephone;

g. have face to face meetings with staff

h. access social media platforms such as Instagram, Facebook, YouTube



The types of personal information collected by us include:

• personal details such as your title, name and date of birth;

• contact details such as postal address, post code, email, mobile, and telephone numbers;

• when relevant, demographic information such as marital status, nationality

• financial information such as purchase history or credit/debit card details




We collect information about you for a variety of uses based on different reasons. Your personal information will be dealt with in accordance with the Law. It is never sold, nor given away. It is only shared with others where you have given consent or where it is permitted or required either contractually or legally. Generally, uses of your personal information based on our legitimate interests and on your consent may include:

• keeping you informed regarding your subscription to our services, activities, events, special promotions

• to answer an inquiry or request for further information

• to carry out analysis and market research and improve our website and communications


Legal Basis for Using Your Personal Information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the reason or reasons we collected and need to use your information. Under the Law in almost all cases the legal basis will be:

• to fulfil any contractual relationship we have with you in relation to provision of products or services;

• because you have consented to The Amalfi Bride using your information for a particular purpose;

• where you have given consent for us to contact you by email, phone or SMS, to send you information and marketing communications.



Subject to compliance with our data management policies and procedures, and in compliance with the above Data Protection Principles, information may be accessed, used and stored. Third party service providers may process information, fulfil and deliver orders, process credit card payments, and provide other support services on our behalf. Where such details are shared, agreements in place restrict the use of your information to the purpose for which it is provided and ensure it is stored securely and in accordance with applicable data protection and privacy laws.


Financial Records and Card Details:

All financial payments and records are held in accordance with The Payment Card Industry Data Security Standard (“PCI DSS”). All credit/debit card payments made online or by phone, are made securely through third party service providers and payment gateways, which comply with the PCI DSS. Unredacted card details are not recorded and stored on our systems. We do not store unredacted financial details (credit or debit card numbers) obtained through online transactions nor do we pass any information to third parties, except where we are legally required to do so, to assist fraud reduction, or to provide a service requested and minimise credit risks.




We will only keep your personal information for as long as it is required and in accordance with the Law and other legal requirements.




We use various technologies to collect information when you access or use, including placing a piece of data, commonly referred to as a “cookie on your device. Cookies are small data files that are stored on your hard drive or in your device memory when you visit a website or view a message. By using, you permit us to collect and use your information from activity on devices you use in accordance with this Privacy Notice. 


We use cookies for the following purposes: to enable certain functions, to store your preferences, to enable marketing delivery and to help evaluate and compile aggregated statistics about user activity.

We use google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:


You can learn more about cookies, including information on how to block cookies, on the following third-party website:


Personal Information 

Where you have provided your consent to us processing your personal data, you may withdraw this consent at any time. In addition, the Law gives you the right, under certain circumstances:

• to request in writing and securely obtain copies of the personal information we hold about you;

• to correct or update your personal information held by us;

• to request us to stop using your personal information for marketing purposes or for any other purpose where there is no legal requirement for continued processing;

• to object to profiling activities based on our legitimate interest;

• to request to have all personal data deleted


Marketing Communications

The Privacy and Electronic Communications Regulations (PECR) gives you the right:

* to choose whether or not to receive marketing communication from us by email, text or telephone;

* to know about the cookies The Amalfi Bride uses, so that you can decide whether to give permission to store a cookie on your device. You can change the way you are contacted, or the kind of material sent to you, at any time by contacting us by mail or e-mail using the contact details below.


Modifying Your Preferences

You will have the opportunity to decline to accept communications at any time and discontinue receiving such communication by:

a. following the instructions to “unsubscribe” on any email or text communication received from

b. emailing




Reasonable steps will be taken to keep secure any personal information, which is held. Personal information, held electronically, is stored in a secure server or secure files. The Internet is not a secure method of transmitting information. Accordingly, no responsibility is accepted for the security of information you send to or receive from us over the Internet or for any unauthorised access or use of that information. Security measures are taken to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. Where we have given you, or where you have chosen security codes (username, password, memorable word or PIN), which enable you to use any online service, you are responsible for keeping these security details confidential.




This website may also include links to other websites or may provide social media buttons, permitting sharing web content directly to a social media platform, such as Instagram Facebook, WhatsApp and YouTube. We have no responsibility for the content unless posted by or approved by us nor are we responsible for the cookies such websites may contain.



Any documents or files made available to download from our website are provided at users’ own risk.



The Amalfi Bride may amend this Policy from time to time to reflect changes in best Practice and security. Any amended version will be available on the website.



If you would like any further information, or have any queries, problems or complaints relating to the Privacy Policy or our information handling practices in general, please contact Email: